A dignified, annual international festival celebrating, encouraging, and rewarding healthy, creative, and entertaining advertising — bringing together the finest creative minds, production houses, and brands.
GAFI was conceptualized with a singular objective: to celebrate, encourage, and reward healthy, creative, and entertaining advertisements across various global and national categories.
By bringing together top creative minds, production houses, and brands, GAFI serves as a premier convergence point for the advertising and media industries.
Advertising is a profound and impactful art form. In an era where digital and broadcast markets are expanding rapidly, capturing an audience's imagination and conveying a compelling message within seconds is no small feat.
Today, advertisements reach every home and possess the unique power to shape society, culture, and consumer thinking.
GAFI 2026 is dedicated to the memory of Shri Piyush Pandey, on his Day of Remembrance — a tribute to the man who taught Indian advertising to speak in its own voice.
An Indian advertising icon, former Worldwide Chief Creative Officer and Executive Chairman of Ogilvy India, awarded the Padma Shri (2016) and Padma Bhushan (2026).
He shaped the global visual identity of MP Tourism through iconic campaigns, including "Hindustan Ka Dil Dekho" and the stop-motion film "MP Mein Dil Hua Bache Sa." He also co-wrote the screenplay for the movie Bhopal Express.
His celebrated body of work spans Fevicol, Cadbury's "Kuch Khaas Hai," Asian Paints' "Har Ghar Kuch Kehta Hai," and the national integration anthem "Mile Sur Mera Tumhara."
Ila Arun, iconic Rajasthani folk singer-actress, famous for hit songs "Choli Ke Peechhe" and "Morni Baga Ma Bole", blending folk music with Bollywood flair.
Five pillars that together give the festival its shape — from formal ceremony to celebration.
The formal anchors of the festival — gathering industry leaders, creators, and dignitaries, establishing the festival's prestige and prime networking opportunities.
Practical, skill-focused sessions offering deep dives into advanced production techniques, sophisticated storytelling, and modern digital workflows.
Structured conversation on future advertising trends, brand strategies, and evolving media distribution channels.
Highlighting Bhopal, Madhya Pradesh — blending the state's traditional artistic heritage with modern performance art.
The central recognition event — showcasing outstanding creative work to a live, industry-specific audience and honouring creators, houses, and brands.
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Named for the pigeon — messenger, symbol of a message that travelled and landed — the festival's honours recognise the work that carried furthest. Entries are evaluated by an esteemed 5-member Local Jury and 3-member National Jury, comprising veteran professionals from advertising, filmmaking, and media.
₹1,00,000
₹75,000
₹50,000
Veteran professionals from advertising, filmmaking, journalism, and government media, entrusted with upholding GAFI's standards.
Senior journalist, writer, and film director. Previously founding Executive Director of Rajya Sabha Television.
IIS officer serving as Assistant Director and Chief of Media & Communication for the Ministry of AYUSH, Government of India.
Veteran journalist with experience at NDTV and Aaj Tak. Currently President of PRP Group.
Former Director of Public Relations, former Executive Director of Madhya Pradesh Madhyam, Additional Secretary, MP Government.
Managing Director, News and Views Production House. Film and advertising producer and director.
IIMC graduate with 25 years of journalism experience — ETV MP from 2001, then Aaj Tak for ten years.
Former Programme Officer, Commercial Broadcasting Service at Akashvani, Bhopal.
A good director and producer of audio-visual productions, known for his great body of work.
Have a question about GAFI 2026? Reach out and the team will take it from there.
